Our design partner : Denise Fralie

 

With Denise's portfolio including several stunning projects, being featured in Upscale Living Magazine and currently designing the home of LexisNexis CEO Haywood Talcove, Together we've created several successful projects that have been show cased in local magazines as well as New York luxury magazines. The key components to unforgettable photography are the subject and how it is captured. Working together, we leverage the combination of design and photography creating the ideal the ideal setting, and giving you the best photos. Our partnership provides a competitive advantage to real estate professionals helping them showcase listings in captivating ways and adds value to homeowners that would like to design their dream home or optimize their resale value. Denise’s unique talent of combining aesthetics with lifestyle functionally, have led her to creating the most beautiful homes.  

website: www.denisefraile.com
email: denise@denisefraile.com

 

lifestyle design portfolio includes: 

 Staging 
 Personal interior shopping 
 Complete interior decorating 
 Home remodeling

 

 

Denise’s approach to her design principles:


“We are all unique, and fact is, we all have created our own personal brands whether we know it or not: our mannerism, our sense of style, our fashion, the trends with which we identify combined with the rituals of our daily life. The one place this all comes together… is our home.  The home becomes an extension of the self—elevating our most personal sentiments, convictions and aspirations to a reality we can see, touch, feel and live.  It becomes our lifestyle.” Denise Fraile

 

 

Denise white logoDenise white logo

 

 

Client Reviews

 

Project review by LexisNexis CEO Haywood Talcove.

I worked with Denise on a new home my wife and I are building in Delray Beach, FL. For this project I interviewed a number of firms and hers stood out from the competition for a number of reasons. She is a professional who takes her job seriously and is extremely responsive and always has her clients interest first. We could not have made a better choice.

First she took the time to understand what my wife wanted to accomplish and then handled all of the details. This was very helpful as the "options" book was over 300 pages long and every detail needed to be selected. During this process she insured we were aligned and made sure we understood significant decisions.

Second she represented my interests and not the builders and this was critical based upon the experience with the builder. She quickly understood that they were using lower end products and marketing them up from 100 to 400 percent. During a challenging process she worked closely and professionally with the builder but insured my interests were maintained.

Third and most importantly she saved me over $500k by only selecting options from the builder that were core such as marble flooring and then using a third party to provide higher quality products at a lower cost. Despite significant pressure from the builder she professionally represented my interests and reduced by property tax burden by 35 percent because the options she installed are not included in the sale price. The end result is a beautiful home that is the nicest in the neighborhood.

She kicked butt!
Haywood Talcove

 

 

 

"I Never Thought That My Dream Home Could Come True"

I was fortunate enough to meet Denise Fraile just over a year ago. I had interviewed several interior decorators at this point, but none could understand my vision of the dream home that I really wanted. Then Denise came into the picture and she not only understood my vision, but showed me the possibilities well beyond my wildest dreams. At the first meeting she was well prepared and had gone over and above of what was asked of her. She was hired on the spot. Denise can differentiate between a fad and classic design. Her style will never go out of style.
 
This was the best decision I've ever made. We met several times after that meeting to really fine tune the masterpiece at hand. Denise is extremely personable and takes the time to truly understand your wants and needs. She was always onsite whenever there was a delivery or a subcontractor present. It was very important to her to get things done right the first time. She allowed me to be involved in every facet of the design and renovation process, and if I was busy I could trust that she would do things right. This is very rare in the ego filled business of interior decorators. I could go on and on about the professionalism and customer care that Denise provided. She completed everything before the target date. I couldn't be happier with my new and improved home. Every room in my home has a special look and feel. Even the guest bathroom.

Since the completion my home has been featured in several prestigious magazines and I am the envy of my Country Club neighborhood. If you truly want the best designer and dream home, I cant emphasize working with Denise enough.
Thank you Denise.

Daniel J. D'Loughy
Real Estate Entrepreneur